Scale your business, not your losses.
Paid Marketing & Sales Partner for your growth.
Founders come to us when more paid spend is not turning into more revenue.
What we deliver
Two pillars. One revenue engine.
We run paid acquisition and the sales motion as one funnel. Measured in revenue, not in clicks or leads.
Pillar 1
Fractional Head of Paid
We embed in your team and own paid acquisition end to end. Accountable for CAC and LTV.
- Planning, steering and developing your paid marketing setup
- Managing your agency or in-house team
- Full-funnel tracking from spend to revenue
Pillar 2
Fractional Head of Sales
We embed in your team and own improving your sales motion. Accountable for conversion and win rate.
- Planning, steering and developing your sales setup
- Managing and developing your sales team
- Pipeline reviews, forecasting and the marketing-to-sales handoff
Need both? Let's talk.
The real cost
The problem with hiring a Head of Paid or Sales.
Both approaches on one timeline. Best case: no bad hires, no surprises.
Senior Paid/Sales hire
- Wk 1–6 · 22k€
- Write the JD, source candidates, screen 15–25 profiles, run interviews, negotiate. Six weeks before you've even made a decision.
- Mo 2–4.5 · standstill
- They accepted. Now you wait up to 3 months for them to start. Your problem keeps compounding.
- Mo 5–6 · +23.5k€
- Learning the org, the stack, the politics. First opinions, first decks, no real output yet.
- Mo 6–7.5 · +19.5k€
- First real output, if nothing went wrong along the way. Total cost: 65k€.
Arc Scaling Partners
- Wk 1 · 0€
- We explore your specific situation and figure out where we can add the most value. No strings attached. Just a clear picture and a custom working mode.
- Wk 2 · kickoff
- We start working on what matters most. Fully embedded with your team, no ramp-up needed.
- Wk 6 · first results
- First measurable improvements live. Quick wins shipped, systems taking shape.
- Wk 14 · enablement & handover
- Scope complete, your team owns the results. Ongoing support if you want it.
This assumes everything goes right. No counter-offer, no extended search, perfect culture fit. That happens less than half the time.
Experienced operators, ready from day one. No recruiting. No onboarding. No risk.
Who we are
Operators, not consultants.
We've been the person in the room when CAC doubled and nobody knew why. We've fired the agency and rebuilt acquisition in-house. We've designed the sales handoff that turned a leaky funnel into closed revenue. Not as advisors, but as the person on the org chart. We come from operator and CFO seats, which is why we measure in CAC, LTV, and pipeline velocity. Not in ROAS.
Colin Deitert: Operator. Growth & GTM.
Built growth and sales teams from the ground up, designed experimentation programs, and systematized go-to-market processes across multiple companies. Combines strategic thinking with data-driven execution to turn chaotic acquisition and sales setups into scalable structures.